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Marketers will be able to target audiences based on a number of factors and make informed decisions as to what content to produce. This is the stage where you can use Facebook ads to introduce your brand to Facebook users. Your goal at this stage is to get your ad in front of as many people as possible and gain new followers. Advertisers create these paid ads and compete with others for positions on their chosen social platform or the SERP for their selected search engine. Nicole is an adjunct professor of marketing at the Harvard Extension School and in the MBA program at Boston University’s Questrom School of Business. She is recognized for her expertise in digital media and helping marketers understand how new and transformative technologies affect business and the overall customer experience. Participants should be familiar with the various social and digital media platforms and have the ability to understand how business drivers apply to these digital marketing initiatives. Se...

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New inventions, including the use of interchangeable parts, the Bessemer steel production process, and the assembly line for mass production, helped significantly increase manufacturing output and production systems. Responsibilities include managing the U.S.-India Trade Policy Forum Cabinet-level bilateral trade dialogue, including coordinating the TPF’s four Working Groups and the Private Sector Advisory Group . Other areas of emphasis include leading the Trade and Investment Council Meetings under the U.S. Trade and Investment Framework Agreements with Afghanistan, Bangladesh, Maldives, Nepal, Pakistan, Sri Lanka, Iraq and the Central Asian states. Join our community of educators and receive the latest information on National Geographic's resources for you and your students. Europe's rich agricultural and industrial diversity has made the continent a center of commerce and culture for centuries. China, India, Russia, and Indonesia are the continent’s most productive minin...